Back in the day, the software was delivered in C-casette tapes before the 5.25″ floppies were used by Apple.
This box “Apple Software bank” – was donated to me but did not contain any tapes, but instead Disk ][-controller ROM chips. Still, very neat find!
This is how the box looked with the tape inserted inside.
If you’re interested in software on casette-tapes, there’s great project by Antoine Vignau of Brutal Deluxe, in France, to digitize and preserve the tapes :
http://www.brutaldeluxe.fr/projects/cassettes/index.html